Thom Mocarsky Copyright Business Wire 2009

Arbitron fulfilled the minimum prerequisites of the VCOC prior to thecommercialization of Philadelphia on April 27, 2007, prior to thecommercialization of Houston on July 18, 2007, prior to the commercialization ofNew York, Los Angeles, Chicago, San Francisco, Nassau-Suffolk, Riverside-SanBernardino, San Jose and Middlesex-Somerset-Union on October 6, 2008 and priorto the commercialization of Dallas-Ft. Carried throughout the day by randomlyselected survey participants, the PPMTM device can track when and where theywatch television, listen to radio as well as how they interact with other formsof media and entertainment. The PPM detects inaudible codes embedded in the audio portion of media andentertainment content delivered by broadcasters, content providers anddistributors. At the end of the day, the meter is placed in a docking stationthat extracts the codes and sends them to a central computer. The PPM isequipped with a motion sensor, a patented quality control feature unique to thesystem, which allows Arbitron to confirm the compliance of the PPM surveyparticipants every day. PPM ratings are based on audience estimates and represent the opinion ofArbitron. PPM ratings, like all audience estimates however derived, should notbe relied on for precise accuracy or precise representativeness of a demographicor radio market About ArbitronArbitron Inc.

Arbitrons corebusinesses are measuring network and local market radio audiences across theUnited States; surveying the retail, media and product patterns of local marketconsumers; and providing application software used for analyzing media audienceand marketing information data. The company has developed the Portable PeopleMeter, a new technology for media and marketing research. Through its Scarborough Research joint venture with The Nielsen Company,Arbitron provides additional media and marketing research services to thebroadcast television, newspaper and online industries. Arbitrons marketing and business units are supported by a world-renownedresearch and technology organization located in Columbia, Maryland Arbitronsexecutive offices are located in New York City. Portable People MeterTM and PPMTM are marks of Arbitron Inc.Media Rating Council and the "double checkmark" logo design are registered marksof the Media Rating Council.Arbitron Forward-Looking StatementsThis press release contains forward-looking statements within the meaning of thePrivate Securities Litigation Reform Act of 1995 The statements regardingArbitron Inc. and its subsidiaries in this document that are not historical innature, particularly those that utilize terminology such as "may," "will,""should," "likely," "expects," "anticipates," "estimates," "believes," or"plans," or comparable terminology, are forward-looking statements based oncurrent expectations about future events, which we have derived from informationcurrently available to us. These forward-looking statements involve known andunknown risks and uncertainties that may cause our results to be materiallydifferent from results implied in such forward-looking statements.

These risksand uncertainties include, in no particular order, whether we will be able to: absorb costs related to legal proceedings and governmental entity interactionsand avoid related fines, limitations, or conditions on our business activities; successfully implement the commercialization of our Portable People MeterTMservice; successfully maintain and promote industry usage of our services, a criticalmass of broadcaster encoding, and the proper understanding of our audiencemeasurement services and methodology in light of governmental regulation,legislation, litigation, activism or adverse public relations efforts; successfully design, recruit and maintain PPM panels that appropriatelybalance research quality, panel size and operational cost;compete with companies that may have financial, marketing, sales, technical, orother advantages over us; complete the Media Rating Council ("MRC") audits of our local market PPMratings services in a timely manner and successfully obtain and/or maintain MRCaccreditation for our audience measurement business; renew contracts with key customers; successfully execute our business strategies, including entering intopotential acquisition, joint-venture or other material third-party agreements; effectively manage the impact, if any, of any further ownership shifts in theradio and advertising agency industries; respond to rapidly changing technological needs of our customer base,including creating new proprietary software systems and new customer productsand services that meet these needs in a timely manner; successfully manage the impact on our business of any economic downturn,generally, and in the advertising market, in particular; successfully manage the impact on costs of data collection due to lowerrespondent cooperation in surveys, privacy concerns, consumer trends, technologychanges and/or government regulations; and successfully develop and implement technology solutions to measure new formsof audio content and delivery, multimedia and advertising in an increasinglycompetitive environment.There are a number of additional important factors that could cause actualevents or our actual results to differ materially from those indicated by suchforward-looking statements, including, without limitation, the risk factors setforth in the caption "ITEM 1A. - RISK FACTORS" in our Annual Report on Form 10-Kfor the year ended December 31, 2007, our Quarterly Report on Form 10-Q for theperiod ended September 30, 2008, and elsewhere, and any subsequent periodic orcurrent reports filed by us with the Securities and Exchange Commission.In addition, any forward-looking statements contained in this document representour estimates only as of the date hereof, and should not be relied upon asrepresenting our estimates as of any subsequent date. While we may elect toupdate forward-looking statements at some point in the future, we specificallydisclaim any obligation to do so, even if our estimates change.Arbitron Inc.Thom Mocarsky, Copyright Business Wire 2009. Last WeekNothing much has changed at the top of the BCS Standings since last week. Ohio State defeated Iowa in overtime to claim the Big Ten title, and a trip into our eight team playoff.Iowa is not out, however, as they can still vie against Penn State for a likely second Big Ten BCS berth. USC took a mighty fall this past week to the Stanford Cardinal, dropping out of all of the playoffs.

Oklahoma State has now slid into the larger playoffs in place of the ailing Trojans. The "Expanded MWC" proposal took three times its share of the votes last week and moved up a spot.I was the only oneagainwho voted for the Add One playoff, but that was one more than the votes for Tyler's playoff, which has been removed. The Poll If you have proposals that you'd like displayed next week, then link to them or describe them in the comments section. Up to two may be added for each new iteration of this series. Each week, there will also be a poll for whichever proposal makes the most sense. The playoff with the least amount of support may not appear next week, at my discretion.